The Outbound Reality Check: Insights from 200 Sales Pros on AI and Authenticity

We spoke with 200 sales professionals to uncover the real challenges in outbound prospecting.The findings are clear: too many tools, too much manual work, and not enough authentic connection.Our survey highlights where sales teams struggle most — from sourcing to follow-ups to omni-channel execution.Discover the insights and see how orchestrated AI can simplify sales while keeping the human touch intact.

Key takeaways

Stale data and low response rates emerged as thetop-rated pain points, averaging 4.3/5 in severity
Over 70% of sales professionals rely on gut feelor inconsistent tools to prioritize leads.
Junior sellers spend upwards of 25 hours weekly on sourcing and composing outreach, while senior leaders cite the burden of visibility gaps and CRM data accuracy
Teams consistently rank lead sourcing, message personalization, and follow-up automation as the top areas for automation.
The implication is clear: traditional outbound methods, even when enhanced by isolated AI or workflow automation, are not delivering the speed, scale, or insight that modern sales organizations require

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The Outbound Reality Check: Insights from 200 Sales Pros on AI and Authenticity

Key takeaways

Precision Prospecting Predictable Growth