Cold calling is getting tougher, more expensive, and less predictable. Our 2026 report uncovers why connect rates are dropping, why SDR burnout is rising, and how top outbound teams are using intent data and agentic AI to reverse the trend. Packed with hard numbers, practical insights, and future-focused predictions, this report shows exactly what’s changing—and what sales leaders must do now to stay ahead.
Cold calling efficiency is collapsing
Connect rates fell 18% YoY, and it now takes 30+ dials to reach a single live prospect.
SDR productivity is being crushed by manual work
Over 50% of SDR time is spent on research, admin tasks, and tool switching.
Personalization is the new performance multiplier
AI-driven call openers and scripts increase meeting rates and conversation depth.
Intent-led outreach is no longer optional
Teams using intent signals and smart scoring book significantly more meetings.
Agentic AI is becoming the great equalizer
High-performing teams are scaling output—without increasing headcount.
tario isn’t just software—it’s a proactive, always-ready teammate built to help you scale sales effortlessly.
